What to do when the readers won’t come to you? Go to them! Teen fashion magazines have been hit hard during the recent tsunami that’s been rolling through the media world — CosmoGirl! folded last month, and ElleGirl and Teen People closed in 2006 — now two former ElleGirl editors have decided to take matters into their own hands.
Anne Ichikawa and Melissa Walker have just launched I Heart Daily an email newsletter and website that delivers one item each day from the world of entertainment, fashion, beauty or news — think an a fresher version of Daily Candy but aimed at teenage girls. Say the ladies: “During our years in print, we realized that magazine websites were often an afterthought, running repurposed magazine pieces, stories that were killed, or content that was deemed ‘not good enough’ for print. Lame.” Lame indeed, bet they are re-thinking that strategy now! Anyway, Ichikawa and Walker assure there will be nothing lame about I Heart Daily. See for yourself here.