Condé Nast, Hearst Corp., Meredith Corp., Time Inc. and Wenner Media are working together to fund and launch a magazine marketing campaign starting next month, Mediaweek reports.
More details about the campaign, which will promote the magazine medium, will be introduced next month, with the publishers featuring ads in their titles starting in April.
Meredith’s Jack Griffin told Mediaweek:
“The message is this: Industry leaders are joining forces to solve problems. I think it’s an opportunity to speak up at a time when the media landscape has gotten very confusing, and I think the campaign asserts the intrinsic value of the magazine medium.”
This agreement is different from the magazine consortium between four of those publishers and News Corp., Next Issue Media, which have combined forces to launch some sort of digital e-reader format.
Read more: Magazine Marketing Pact to Roll Out in April
Previously: New Publisher Consortium Gets A Name