Financial Times Extends Brand, Looks Into Online Micropayments
Financial Times deputy CEO and global commercial director Ben Hughes says the company will continue to expand its brand and push for paid content.
Despite a 12 percent drop in revenue for FT group 2009, Hughes maintains that FT’s parent company, Pearson, performed much better than predicted. One reason for this might be the group’s decision to extend the Financial Times brand into conferences and events, providing a bolster during the recession and at a time when the future of print remains shaky.
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