Elle‘s Robbie Myers: ‘Project Runway Raised Our Profile’

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By Diane Clehane Comment

In part two of her Media Beat sit-down, Elle editrix Robbie Myers explains how television has heightened the magazine’s presence and catapulted it into the mainstream.

From scoring a pop cultural bull’s eye by signing on to the early days of Project Runway (“a gamechanger”) to playing a starring role on the low-rated Stylista, Myers says it’s all good for “the Elle brand.” And, in a industry filled with ready-for-their close-up divas, the telegenic EIC reveals why she’s content to let staffers like creative director Joe Zee, who is launching his own show on The Sundance Channel, and Erin Kaplan, the magazine’s PR honcho and star of The City, shine in the TV spotlight.

“I’m thrilled and delighted that we have so many interesting and smart people,” Myers said. “What I like to say about Elle is there is no house style; it’s an ethos or a spirit. I don’t need to be the only filter.”

Part 1: Robbie Myers Brings Fashion Week to Elle.com

Part 3: Elle‘s Robbie Myers: ‘Good Fashion Reporters are Gold To Me’

More from our Profit From Your Passion series:
So You Wanna Work in Fashion PR?
How To Pitch for PR: Fashionista.com

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