SoCal Ad Firms Make Effie Awards History

It’s not just the massive box office for Fast & Furious 6 that reminds of our Brave New Multicultural World. Ahead of Justin Lin‘s gargantuan visceral pull, interTREND Communications made some similar history and is still celebrating post-holiday weekend.

The Long Beach ad firm’s AT&T Web series campaign Away We Happened, propagated in partnership with San Gabriel-based Rezonate Media, was the winner of the first-ever Asian Community award. The Effie has been handed out since 1968 and interTREND CEO Julia Huang was in New York City last week to accept the trophy.

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