Domino is officially back. As we noted last month, the brand is now an e-commerce site and a quarterly publication. The twist is that Condé Nast has announced a new, independent entity — Domino Media Group — to helm the relaunch.
Domino Media Group might be new, but any Domino fan will likely recognize two of the names guiding the ship. Michelle Adams, a member of the original Domino editorial team, has been named editor-in-chief; and Beth Brenner, Domino’s first publisher, is joining as chief revenue officer. Andy Appelbaum, Cliff Sirlin and Aaron Wallace — who each had their hands in succesful e-commerce sites, like Seamless Web — will serve as co-founders of Domino Media Group.
Domino’s new site will be live at some point today, and the new issues of Domino sell for $11.99.