For news organizations that have taken the plunge into Facebook and have made Facebook a part of their daily communications, there is something else that they should consider.
Like businesses, news organizations can use Facebook advertising as a way to attract new readers and listeners.
If the news organization posts stories and photos to its page, there’s a significant opportunity to get traction out of those posts, in the form of Facebook advertising. Facebook enables advertisers to create ads out of photos and text that they’ve posted to their wall.
Every story is going to have a different target demographic likely to be interested in it.
By having the organizational flexibility to run ads based on varying demographic targeting, news organizations have an opportunity to get exposure with different audiences every day.
Many news organizations are fighting for the budget they can get, often with little or nothing left over. So finding money for advertising will be challenging. But for those who are able to do some experimenting, it could yield positive outcomes.