Freelance Journalist Confesses Their Native Advertising Sins

By Richard Horgan Comment

ShutterstockWastepaperMoneyBasketThe latest installment of Digiday’s “Confessions” series could not be timelier. It features a veteran freelance feature writer who has had to cross over to the sponsored-content side to earn a decent living.

On the plus side, the unidentified individual says they’re making $500 a day and, as a result, are chipping away at some accumulated debt. On the down side, the client stories being passed on are consistently “lowest common denominator.”

From the Q&A with Lucia Moses:

You don’t want your real name used on the native ad pieces. Is that [lowest common denominator aspect] why?

Because it’s not work I’m proud of. It’s not anything remotely interesting. But I was at [a major news organization] and didn’t put my name on many stories. If I were writing stories for dumb women’s magazines, I wouldn’t want my name on many stories, either.

The gone-native journo indicates to Moses that they have not told anyone about their new “content studio” gig. The veteran interviewee also derides, as an example of the legit side issues, the pay scale for freelance features at The Daily Beast. “That’s what the Internet has done,” they bemoan.

[H/T: Marty Chase] [Image: Jim Barber/]