Soccer Columnist Yellow Cards French Media
Sports Illustrated senior writer Grant Wahl has a solid look today at the recent international media fuss over David Beckham. Although the 36-year-old MLS star and LA Galaxy have yet to re-sign on the dotted line, all indications are that the master of the feather-touch pass plans on remaining stateside rather than joining Paris St. Germain.
The last bullet point in Wahl’s blog item asks, ‘How did the French media get the story so wrong?’ He suggests that both Beckham’s reps and Galaxy owner Tim Leiweke probably had something to do with it:
Some really good French outlets got caught with their culottes down… One big reason is that it was in Beckham’s interest to encourage the speculation and receive as big an offer as possible from PSG so that he would get the best offer possible from the Galaxy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in