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Although 2003 began under a cloud of uncertainty in the advertising marketplace, the year ultimately delivered strong growth, with total ad spending across all media increasing 6.1 percent to about $128.4 billion, according to data released last week by TNS Media Intelligence/CMR.
Almost all of the 17 media tracked showed robust increases throughout the year, with Internet, cable TV, national syndication, local newspapers and Spanish-language TV posting double-digit gains from the previous year.
The New York marketing research and data company credited the rise in spending to the returning health and growth of the U.S.
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