A Day in the Life of a Daily Mail Reporter

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By Richard Horgan Comments

In addition to being faithfully linked at the Drudge Report, another way London’s Daily Mail website continues to rack up ridiculous traffic numbers is volume, volume, volume.

As English pudding-proof, consider the trail left in the past 24 hours by LA based showbiz correspondent Sarah Fitzmaurice (pictured). It starts with a dispatch about Jeff Goldblum’s mystery woman at The Grove and ends with a look at Real Housewives of Beverly Hills cast member Kim Richards’ return to rehab.

In between, there are five more items covering everything from the fifth season of Jersey Shore to the smooching capabilities of actor Ryan Reynolds. There’s also the requisite Jennifer Lopez foreign sighting, this time in Santiago, Chile, with an emphasis on tiny shorts and “perfect pins.”

Each article is photo-heavy, with typically a half-dozen large pictures to further drive the traffic. Another trick Daily Mail copy editors rely on is extended, wordy headlines.