Competitor – a magazine for elite athletes – is (fittingly enough) leading all monthlies for first-half ad page gains. The magazine posted an almost 50 percent increase in ad pages from January through June 2011, compared to the same period in 2010.
When we launched Competitor as a fully national brand in early-2010, we set out to capture and engage what we believe is marketing’s most desirable consumer: the endurance athlete. Runners, cyclists, triathletes are health and wellness overachievers. They are also one of the youngest, most active and affluent consumer groups of scale. We built it. And they have come.
For more check out minonline, but the top five monthlies – sorted by highest percentage for ad page gains – are listed after the jump.