Coming Soon: Fashion Week-Themed Video Games

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By Stephanie Murg Comment

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She travels the globe with a massive library of art books and translates fashion designers’ eclectic seasonal inspirations (“Blade Runner meets Lord Byron!” “Diana Vreeland on safari!”) into influential catwalk makeup, but who knew Pat McGrath was a video game fan? The renowned makeup artist helped to conceptualize Fashion Week Live, a video game franchise now being developed by 505 Games in partnership with entertainment and media company IMG. Slated to debut next year on platforms ranging from the Nintendo Wii to the iPhone, the games will allow players “to enter the world of high fashion at Fashion Week, with a true insider’s point of view,” according to an IMG press release. “Games will feature world-class industry gurus, top models, and the star-studded runways of Fashion Week events worldwide.” And 505 knows something about playing dress-up. Among a new line of games the company developed for the Discovery Kids network is Pony Paradise, which allows kids to “Get stylin’ in the stable! Wash and groom your pet pony—add accessories, too!” Where were innovations like this during our childhood, when we had to try out equine smoky eye and nude lip combos on real ponies?

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