Get ready Australia, BuzzFeed is coming for you. The first step was just announced, as BuzzFeed named Simon Crerar its Australia editor. Crerar will be responsible for expanding BuzzFeed’s reach down under. Crerar most recently served as visual story editor for News Corp Australia.
“Simon has a great sense both for news and the stimulating shareable content beloved by BuzzFeed readers from Los Angeles to Melbourne, and his overwhelming enthusiasm for Australia will be obvious to local readers,” said Ben Smith, BuzzFeed’s editor-in-chief, in a statement.
“BuzzFeed’s unique approach to shaping news in the social age is ideally suited to Australia, a nation with the world’s highest rate of Facebook use and a national conversation shaped by Twitter and emerging social media tools,” added Crerar.