BuzzFeed has hired Alison Willmore as the site’s first film critic. Willmore comes to BuzzFeed from Indiewire, where she served as TV editor since 2012.
Willmore got her start at the Independent Film Channel, where she helped bring blogs, movie reviews, interviews and more to IFC.com. Her work has also appeared in AV Club, Time Out New York and Movieline.
As anything with BuzzFeed goes, Willmore’s work at the site will be focused on driving dialogue. “This isn’t going to be about generating capsule reviews with letter grades; instead, Alison will be writing film criticism that provokes and propels the conversation, both on social media and in life,” said Jace Lacob, entertainment editorial director at BuzzFeed, in a statement. “And, given her experience with both film and television criticism, I’m thrilled to see just where Alison takes this role and challenges our expectations about the role of the critic in the 21st century.”
Willmore begins March 31 and will report to Lacob and BuzzFeed’s deputy entertainment editor, Jaimie Etkin.