Bonnier Corp. has promoted Eric Zinczenko to executive vice president of the company’s new Men’s Group. The new group includes Popular Science, Field & Stream, Outdoor Life, Popular Photo, American Photo, Cycle World and SHOT Business.
“We felt the timing was right to position our men’s titles together,” said Terry Snow, CEO of Bonnier. Popular Science, Field & Stream, Outdoor Life and the other brands in this new group represent the largest audience of men across our company, and they continue to help set the pace in multichannel offerings for clients. Marketers looking to reach men will benefit from this new operating unit.”
Zinczenko has been with Bonnier since 2006, most recently as vice president/group publisher, overseeing the outdoor titles.