Bloomsbury Press Publisher Talks Book Price Wars and Social Media On The Menu
Yesterday was all about advertising, but today’s mediabistro.com Morning Media Menu podcast was all about publishing. Hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Bloomsbury Press publisher Peter Ginna, who discussed the biggest publishing news of the moment, starting with the reported pricing war between Walmart, Target and Amazon.
“As of now, that discount is confined to I think 10 titles and is more about getting attention and pulling people’s eyeballs away from Walmart or Amazon or whoever the competitor is,” Ginna said.
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