Bloomberg Media Sets Timetable for Politics, Business Sites


By Richard Horgan Comment

BloombergLPPromoThere was a two-hour town hall meeting at Bloomberg L.P. last week. And as Joe Pompeo recounts in his very informative Capital New York piece, some important details were shared about the media group by Bloomberg Businessweek EIC Josh Tyrangiel:

Employees were informed that the first in a planned suite of “digital-led multi-platform brands,” a politics site being developed by high-profile political journalists and Game Change authors John Heilemann and Mark Halperin, both poached by Bloomberg in May with annual salaries reported to be north of $1 million, will debut on October 6 – 30 days before the 2014 Midterms — in tandem with a daily half-hour television show hosted by the duo that will air in Bloomberg TV’s 5 p.m. time slot as well as streaming online…

The next launch in the sequence is expected to be Bloomberg Business, which will align with the content of Businessweek and There had been talk of launching the business site ahead of Bloomberg Politics in September, but the internal target is now looking more like December, according to sources with knowledge of the roll-out.

Tyrangiel promised that the politics TV show will try to channel the high-spirited nature of ESPN’s Pardon the Interruption. Bookmark/read the rest of Pompeo’s feature here.

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