Bryan Goldberg, the founder of Bleacher Report, is bringing his ideas — love them or hate them — to women. His new site, Bustle, is now live. Goldberg described Bustle as “next generation” about 17 times in an interview with Business Insider, so we guess that’s what it is.
While there’s plenty of B/R inspired content on Bustle (“6 News Stories That (Briefly) Freaked People Out” is the most popular article right now) at least all of Bustle’s writers are paid. And Goldberg explains in a post on PandoDaily that the editorial team — an all female cast — was collected from “Entertainment Weekly, Glamour, Daily Beast, TheStir, Seventeen, and other top publications” so there’s some real talent there.
Goldberg raised $6.5 million to launch Bustle, so you can expect it to stick around. Only time will tell if people will be happy about that.