AOL’s Revenue is Flat, and That’s Good News

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By Chris O'Shea Comment

AOL reported their third quarter earnings today, and the good news for the company was that revenue was flat. We know, it doesn’t quite sound like a positive, but it is. It’s the first time in seven years AOL’s revenue didn’t decline. The company’s overall ad business was also up seven percent compared to 3Q 2011. Additionally, traffic to AOL’s sites increased four percent.

Now for the bad news. Domestic display revenue, which is vital to AOL, dropped three percent. With that, overall display sales dropped one percent.

Unsurprisingly, Tim Armstrong, CEO of AOL, considered it a solid earnings report. “We just reported the best relative revenue performance in seven years and the second consecutive quarter of year-over-year profit growth, exceeding our expectations,” said Armstrong, in a statement. “We have positioned AOL for growth in 2013 and beyond with consumer and advertiser demand growing for our premium content and innovative products, video, services and ad formats.”

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