AOL and Bonnier’s Parenting Group are teaming up. For AOL, the partnership means Bonnier’s family-centric editorial content from Parenting.com will be shared with AOL.com, HufPo Parents and the AOL Family channel.
“Moms are a very important part of the AOL community, and the Parenting.com brand brings a wealth of credibility, authority and expertise on the issues that matter most to today’s modern families,” said Ned Brody, Chief Revenue Officer at AOL.
Bonnier, meanwhile, will get access to AOL’s digital advertising services, allowing both companies to expand ads that are targeted toward moms. Mark Wildman, Vice President and Group Publisher of Bonnier’s Parenting Group, explained, “This alliance gives us the opportunity to tap into a completely new segment of advertisers targeting moms online, while working with a best-in-class partner to grow our brand and the types of digital programs that we can offer to our marketing partners.”