Andrew Sullivan and his experiment in ad-free, completely subscriber based content got off to a great start, but things have since fizzled. In a post, Sullivan wrote that while traffic to The Dish was strong with one million visitors last month, it was time to tighten his metered paywall. From now on, visitors will be allowed only 5 free “read-on” stories (longer features) per 60 days, instead of the previous seven free stories per 30 days.
The two main factors that made Sullivan decrease the free stories was people accessing the site from different platforms and sales that “flat-lined once the meter reset for most people.”
Since Sullivan is diplomatic and happy about all of his readers, we’ll say what he won’t: Pay the man. If you enjoy The Dish, pay for it. It’s only $20 a year. Buy one less Snickers per week or something.