2011 Sees Slump in Magazine Sales
U.S. magazine publishers continue to lose print readers, according to a new report from the Audit Bureau of Circulations. Newsstands sales are down 9.2% for first half of 2011, compared to the same period in 2010. Overall circulation is down only 1.4%, but as the Wall Street Journal explains, newsstand numbers carry more significance:
Newsstand, or single-copy, sales are considered the most accurate measure of consumer demand for magazines because those numbers can’t be artificially inflated.
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