Trending on Twitter in D.C. right now: WaPo‘s V.P. At-Large Ben Bradlee and veteran reporter Bob Woodward.
How come? Set to jazzy music, Woodward, in a new nifty video, learns the ins and outs of the WaPo‘s new iPad app as he taps away on an electric typewriter. As he walks through the newsroom, a woman wonders, “Was that Robert Redford?”
“Posties are going nuts over it. Very self-congratulatory right now,” said a WaPo newsroom source. “On top of being awesome, it’s really effective.”
And WaPo Book World writer Ron Charles tweets about it, saying, “Weeeeee. Wash Post iPad app is No. 1 free app in the Apple Store. I’m thinking it must be the #baconhat.”
The Fix’s Chris Cillizza has a cameo talking about Facebook and Twitter. In another scene, WaPo‘s Dana Milbank asks a female colleague, “Have you read my column yet? It’s generating a lot of Facebook chatter.” He appears to be annoyed when she says she’ll read it later.
The video was linked by Romanesko.