Politico’s Playbook is known to get quirky on occasion, but Friday morning was one of the weirder entries from Mike Allen that we’ve ever seen. Wedged between a story about SKDKNICKERBOCKER and Hillary Clinton’s chances of running for President was this little nugget:
THE FIRST PLAYBOOK DEAL DU JOUR is a classy condiment recommended by Josh Deckard. Playbook has found Sir Kensington’s gourmet “scooping ketchup” to be quite a conversation piece. Now there’s also mayonnaise, in classic and chipotle. Sir Kensington’s says this is the only U.S. mayo that’s certified non-GMO (genetically modified organisms), with no artificial preservatives — instead, lemon juice and vinegar. Playbookers get 20% off mayo at Sir Kensington’s online store; coupon code ‘mayonnaise.” See a one-pager about Sir Kensington’s. http://bit.ly/10BQh1v … www.sirkensingtons.com
The Playbook Deal Du Jour? Is this a new feature? Did Allen get paid directly for this? Does Politico get a taste of that sweet payday from Big Mayo?
We reached out to Mayo Mikey and got his response on the matter.
Allen tells FishbowlDC that the shoutout is “not paid — just Playbook readers sharing ideas others might enjoy.” Fair enough. What the hell is scooping ketchup, though? Allen says, “Scooping ketchup comes in a wide-mouth jar so you can put a spoon in.”
To make matters even weirder, Josh Deckard, a former White House press wrangler, is a friend of Allen’s. If he’s not paying, then Allen is just using his well-read Playbook as a vehicle to give favors to his friends.
So, if this is TRULY a place where readers can share “ideas that others might enjoy,” we should all try giving Allen a few NEW products to feature in the Playbook Deal Du Jour. You should probably shoot him an email at email@example.com.
FISHBOWL FACTS OF LIFE DU JOUR – We appreciate the recommendation on which condiment we should be using, but it comes off as a little strange to put it in the Playbook that we’ve grown to know and love.