Politico Breaks Press Release

But every once in a while I can’t help laughing at their marketing tactics – especially their breaking news alerts.

Check out this recent alert claiming “Politico confirms” the Obama family’s upcoming trip:

POLITICO Breaking News:
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CONVERT BREAKS: __default__

You have to hand it to Politico. They’re on it. They know how to move news and they know how to market themselves…

But every once in a while I can’t help laughing at their marketing tactics – especially their breaking news alerts.

Check out this recent alert claiming “Politico confirms” the Obama family’s upcoming trip:

POLITICO Breaking News:
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The Obama family will travel to Florida’s Gulf Coast on the weekend of Aug. 14, POLITICO has confirmed.

For more information…http://www.politico.com

Now check out the press release they “broke” to come up with this alert:

The White House
Office of the Press Secretary

FOR IMMEDIATE RELEASE

July 22, 2010

First Family to Travel to Florida’s Gulf Coast

WASHINGTON- On Saturday, August 14, 2010, the First Family will travel to Florida’s Gulf Coast, where they will spend the weekend. More details, including press credentialing information, will be released in the coming days.

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h/t You’re not that important