12: The 1st Quarter

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I am Lu Chekowsky, one of 12 students at W+K 12, the advertising school founded last April at Wieden + Kennedy. W+K 12 was supposed to have 13 students. Jelly Helm, 12’s creative director thought it would be funny and interesting if a program called 12 were to have 13 students. It was his attempt at demonstrating how some things, when they appear skewed and wrong, are actually perfect. His perfect plan of imperfection was blown out of the water when the 13th student bailed.

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