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As social media continues to become part of everything consumers do, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the conversation.
That was the broad conclusion of a late afternoon panel at the 4A’s leadership and media conference in San Francisco Monday, which keyed on social media’s rapid transformation.
“Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO of Deep Focus.
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