A Weird Opportunity: Bloggers Wanted
Ford is teaming up with the Emmy Award-winning creators of “The Amazing Race” – Bertram van Munster and Elise Doganieri – to create the first interactive real-time road rally featuring the new 2012 Ford Focus.
From the casting producer: “The five-week program, Focus Rally: America, begins taping in February and will be streamed on Hulu. The program will capture the vibrancy of the Fiesta Movement but with the added element of a real-time reality show. We are searching for contestants that are very well connected through the web, such as Bloggers, Youtubers, and people that have lots of followers through social networking sites.”
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