In the past two weeks a certain Southern California cultural zeitgeist has entered the para-literary marketplace, with the publishing of Nic Harcourt’s book Music Lust : Recommended Listening for Every Mood, Moment, and Reason, and the business bildungsroman The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon. The Harcourt book is composed mostly of lists of songs he likes, while the Trader Joe’s book (which apparently the company did not cooperate with) follows the history of the company, answering questions like ‘why the Hawaiian shirts?’ and ‘why are they always out of those delicious chocolate-covered frozen bananas?’
I would have preferred that the approaches of these two books were flip-flopped so that we could learn about the history of KCRW and read lists of Nic Harcourt’s favorite Trader Joe’s products. Nonetheless, I’m glad to see that LA’s silly and pleasant uppish-scale consumer culture is getting bookish attention. Looking forward to Cinespia: An Oral History.