Yahoo Planning Scripted Series
Katie Couric gotcha interview among highlights from upfront event
Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.' The scripted show, set for 2013, will be a musical comedy featuring songs from the 1980s' rock scene and is produced by RelativityREAL and Rock's Matt Weaver.
Wayne Powers, svp of North American ad sales, opened Yahoo's presentation with what might as well be the NewFront rallying cry: "Only Yahoo can deliver premium content experiences across screens and at scale."
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