Yahoo Adds Kristen Baldwin and Kerry Diamond

Yahoo logo GYahoo has made two major hires — Kristen Baldwin and Kerry Diamond. Baldwin will serve as editor-in-chief of Yahoo TV and Diamond will serve as editor-in-chief of Yahoo Food.

Baldwin comes to Yahoo from Entertainment Weekly, where she had been since 1995. She most recently served as deputy editor. Baldwin has also made appearances on appearances on Today, The View, Entertainment Tonight and more. Baldwin starts September 29.

Diamond is the co-founder and editorial director of Cherry Bombe, a women-centric food glossy that Adweek named one of this year’s hottest magazines. She is also the co-owner of three Brooklyn restaurants: Nightingale 9, Wilma Jean, and Smith Canteen. Diamond starts September 22.