Yahoo Adds Former JCPenney Exec

Yahoo taps a retail veteran for a new role.

tumblr_inline_npu2j4g4Oi1qhxx5s_400Yahoo has named Debra Berman senior vp of consumer marketing, a new role at the media company. Berman most recently worked for JCPenney as its CMO.

Prior to her time at JCPenney, Berman was vp of marketing strategy and engagement for Kraft Foods.

“Debra’s extensive background in helping brands define and connect with consumers, coupled with her data and analytics-driven approach to drive marketing performance, makes her an ideal fit for this role,” wrote Kathy Savitt, Yahoo’s CMO and head of media, in a memo.

Berman’s appointment is effective July 6. She’ll report to Savitt.