The male-centric, occasionally NSFW-ish traffic numbers are solid for this Web enterprise founded in 2009: more than four million monthly uniques. That’s what motivated Los Angeles digital media and production company Woven Digital to add New York-based guyism.com to their publishing network, with plans to greatly expand.
There’s a little bit of BuzzFeed in the Guyism blog article format and whole lot of humor overall. For those on the mobile and Web fly, Katie Nolan hosts the daily video feature The Guyism Speed Round.
The Guyism acquisition comes on the heels of Woven’s purchase last fall of BroBible. As part of the latest deal, Guyism founder Chris Spagnuolo becomes Woven’s editorial director. Former Newsweek video producer K. Ryan Jones will also be joining the Guyism team.