What do your users think of you?

We'd like to think our users/readers/viewers see us as great pillars of journalism, but a quick tour of Brand Tags reveals this isn't always so. The site asks visitors to play word association with some world-famous brands, including Microsoft, Pontiac and Jagermeister.There are a large number of media companies represented on the site. Here are the words, sorted by popularity, that users most often associated with the brands:Newsweek (pictured at right)magazine, news, boring, newspaper, paper, information, old, liberal, informative, time, weekly, politics, biased, conservative, tabloid, american, business, news magazine, dull, crapCNNnews, tv, biased, liberal, lies, boring, cnn, propaganda, information, bias, ted turner, american, atlanta, crap, james earl jones, liars, turner, war, lie, anderson cooperOprahfat, black, women, oprah, boring, tv, bitch, rich, annoying, harpo, money, woman, cult, talk show, lame, o, stupid, overrated, power, talkESPNsports, boring, sportscenter, tv, jocks, fast, football, men, espn, american, jock, news, lame, guys, gay, sports center, nothing, sports channel, sports tv, hockeyNew York Timesnews, newspaper, liberal, paper, old, smart, serious, crossword, reliable, classic, boring, information, biased, quality, intelligent, trustworthy, good, established, journalism, informativeFinancial Timesmoney, newspaper, boring, pink, news, serious, business, british, paper, economy, stuffy, magazine, london, dull, informative, old, wall street, reliable, quality NBCtv, peacock, news, television, 30 rock, friends, the office, old, funny, boring, office, seinfeld, rainbow, gay, network, heroes, nbc, comedy, american, conanThe Los Angeles Timesnews, newspaper, paper, old, liberal, read, new york times, la, reliable, boring, american, official, classic, gothic, newspapers, hollywood, lies, crap, apple, smog PBSboring, tv, educational, public, sesame street, smart, education, people, free, quality, kids, television, intelligent, nova, liberal, learning, good, old, pbs, documentaryBrand identity is important so if users do see us as boring (which seems to be a common thread amongst many of the brands), then we have a problem on our hands.

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