Watching them watch us: NYT hating on SoCal, as usual
An otherwise harmless and boring write-up of Idyllwild in the Escapes section of today’s NYT leads with
SOUTHERN Californians rarely venture into the snow without the promise of a totally gnarly ski run, but the alpine village of Idyllwild, 5,200 feet above Palm Springs in the San Jacinto Mountains, has the power to lure them.
Ooh. Good one. Especially because, except maybe for some touring extreme sports types, nobody’s unironically uttered the word ‘gnarly’ in Southern California since 1987.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in