Watch: The Jonathan Ive Supercut

Earlier this month, amidst news of Apple’s Newsonian hire and breathless anticipation of streamlined, possibly wearable gizmos to come, Rob Walker had but one Cupertino-themed wish: “I didn’t want to guess what the company would release. New iPhone, iWatch, iEggBeater, who cares?” wrote the journalist in a Yahoo Tech column. “I just wanted Jony Ive—Apple’s staid, British design honcho—to tell me how amazingly magical it is.” He soon got his wish, as Ive waxed poetic about the “completely singular” Apple Watch in a launch video. And so Walker kept right on wishing, this time in the form of a tweet:

rw tweet

Once again, the universe has answered, this time in the form of a video (below) created by the Dublin-based creative crew at Army of Id (“Saving the world one frame at a time”). “[It’s] a short, supercut-style compilation of fourteen years of Jony Ive earnestly telling us the latest Apple iThing is ‘simple,’ ‘smaller,’ ‘intuitive,’ ‘powerful,’ over and over, in a series of v-neck tees,” Walker tells us. “I wonder if there is another designer who could inspire such a thing?”