Volvo Unveils 'Car for Fashionable Businessman Appreciating Scandinavian Luxury'

Mixed metaphors: The Volvo Concept Universe, “not macho, but yet very muscular, not overstated but elegant and delicate in every detail.”

“What is a beautiful car?” Volvo asked itself this question and answered with the Concept Universe, the first new design from Volvo since Beijing-based Geely acquired the company from Ford in March 2010. The car was unveiled last week at the Shanghai Auto Show, the product of Volvo chief designer Jonathan Disley and his team’s back-to-basics, up-with-luxury approach.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in