Adweek is reporting that – for the first half of this year – newsstand sales for Vogue were up about 16 percent compared to last year. Meanwhile, competitors Marie Claire and Harper’s Bazaar aren’t doing quite so hot: They’re first half newsstands sales are down about 20 percent.
Why is Vogue doing so well? It might have more to do with the bar being set low than anything else:
It should be pointed out that it’s facing easy comparisons with the first half of 2010, when it was a standout in a bad way, its single-copy sales down a whopping 15 percent.
But let’s not be so negative, shall we?
There is also the fact that Anna Wintour has been much more visible so far this year than usual, and people do connect her with the brand. Keep working it Wintour, because for Vogue, it appears to be working.