Vice Media Names GM of Viceland Europe

Arjan Hoekstra joins from Discovery.

Vice Media has named Arjan Hoekstra European general manager of Viceland.

Viceland, the cable channel from Vice Media, launched in February. It will launch in the UK in September.

Hoekstra comes to Vice from Discovery Networks Asia Pacific, where he served as president and managing director. He previously served as chairman and managing director of Eurosport Asia-Pacific Ltd.