Vice Media has acquired a majority stake in the beauty and fashion agency Starworks Group (SWG). Terms of the deal weren’t disclosed.
SWG represents a variety of celebrity stylists. Recent projects include marketing for clients like Ivy Park, H&M and Calvin Klein.
“The fashion industry contains incredible creativity, but in many ways is stuck in the past,” said Vice co-president Andrew Creighton, in a statement. “We’ve long admired James [Grant, SWG CEO and co-founder] and his team at SWG’s passion and vision to create a new business platform that represents today‘s consumer.
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