What’s most intriguing here is that Jay Penske is continuing a pattern of promoting female staffers (Littleton) to heretofore male-dominated editorial roles. Last fall, he appointed Michelle Sobrino-Stearns associate publisher. From this morning’s announcement:
The installation of Eller and Littleton as two of the three editors-in-chief marks the first time in the brand’s storied history that women have served in the top editorial role.
Additionally, Penske and Sobrino announced that the current Variety.com paywall will drop March 1, with the debut of a newly designed, technologically advanced site… “Internally, we’ve been referring to the paywall dropping as ‘the end of an error,'” said Penske.
The new weekly print edition of Variety will debut March 26 and publish every Tuesday, along with a dozen or so special yearly editions. Collectors might want to note that the final version of the current Daily Variety is set to come out March 18.
Eller comes back to Variety via the LA Times, where she was most recently entertainment news editor. She worked for the trade during the old glory days, in her case a.k.a. 1989-1993. Congrats to all.
Previously on FishbowlLA:
Penske Puts a Woman in Charge at Variety