Advertisers love to get our attention, so what better way to do that than to buy out an entire website or magazine? The USA Network thinks this is the right path, because it owns all the advertising space in the special “newsstand only” issue of The New Yorker, which came out today.
The issue is centered on the magazine’s popular “Talk of The Town” feature, and can be purchased for $5.99. If you’re a New Yorker subscriber, you can download the iPad version for free.
According to Ad Age, USA is going to use the space it bought to promote its new summer shows.
If you’re the type of person who can ignore ads, then you’re fine. You probably won’t even realize USA has purchased all the space.
But if you’re not someone who can ignore ad blasts, get ready for a million ads for shows like Suits (a hotshot Manhattan lawyer hires a guy who isn’t even a lawyer to be his colleague and hijinks ensue!).