Unfolded! Time Style & Design to Return in 2012

Remember Time Style & Design? Time launched the targeted quarterly in 2003 as an oversized glossy and pulled the plug on it in September 2009, blaming the dismal economy for what was described as a “suspension” rather than a shuttering. Now comes word that Time Style & Design will return in 2012, with sleek spring (March) and fall (September) issues that “will explore the most intriguing ideas and most influential players in the fields of fashion, art, architecture, music, travel, technology, and more” (a minimalist mock cover featuring actress Vera Farmiga is pictured at right). With a U.S. rate base of 500,000, the publication is being pitched to prospective advertisers as “impeccably crafted, with vibrant design, gorgeous photography, and smart, cogent writing.” And while the fall issue’s publication will be timed to coincide with New York Fashion Week, expect a more broad-based dose of design, style, and cultural coverage. “The previous iteration of it was probably more focused on fashion than this one will be,” Time managing editor Richard Stengel told Adweek. “In that sense, this represents the kinds of things I’m more interested in, the things I think the Time reader is more interested in.” Meanwhile, watch this space for new Style & Design online offerings.