Digiday Talks to @Vice_Is_Hip

The first sentence of Digiday editor-in-chief Brian Morrissey’s piece rings very true to our ears: ‘The Twitter parody account is an art form already past its prime.’

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However, there are still some exceptions and arguably one of the current shining examples of this art – thanks largely to the quality of the joke-writing – is @Vice_Is_Hip. The owner/operators wisely wish to remain anonymous; once the doer(s) of the deed is exposed (like for example Andy Borowitzz as @KimJongNumberUn), it’s never quite the same.

Perhaps the most surprising thing here is that the half of @Vice_Is_Hip who spoke to Morrissey, a bike courier in London, England, says he turned down a job offer from the Netherlands arm of VICE. That’s some parody commitment.

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There are two people running the account. The bike courier gives full props to his virtual partner-in-parody-crime, especially for a tweet involving singer Morrissey and a life-or-death vegetarian dilemma. Read the full Q&A here.