From a mole at Channel 7: “As if morale at WJLA couldn’t get any lower, management is planning a major shakeup over the next few weeks in an attempt to boost ratings after a disappointing February sweeps. The ABC station was down across the board, even coming in a distant fourth in two of its newscasts. Just six months ago they held the number two spot. WJLA veterans blame the drop in ratings on the influx of inexperienced reporters, and rotating anchors in the evening since the departure of Kathleen Matthews last fall. Now everyone is seeing their schedules juggled as management tries to beef up their morning and late shows… Insiders say if the ratings don’t improve during May, news veep Bill Lord will be looking for a new job”…..