Translation's Steve Stoute on Launching Made in America with Jay-Z
If the name Steve Stoute doesn’t ring a bell, perhaps his partner at New York-based ad agency Translation does: Jay-Z. The pair’s relationship dates back to the ’90s and has now culminated into not only ad agency collaboration and creative consultation for the Brooklyn Nets, but a music festival for Budweiser dubbed “Made in America,” which recently took place in Philadelphia.
In Part I of our recent Media Beat chat with Stoute, the record-turned-advertising exec talks not only about Translation’s expanding relationship with Budweiser, but touches on the Made in America fest (soon to be turned into a Ron Howard documentary) as well as his agency’s marketing mix.
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