Top 30 Newspaper Sites for September

The Web site of the Anchorage Daily News zoomed up to make it in the list of top 30 online newspapers. The Web site enjoyed a 928% spike to 2.1 million monthly uniques in September, no doubt due to the paper’s excellent coverage of Republican Vice Presidential nominee Sarah Palin.


Nielsen Online provided the September monthly uniques for the nation’s top newspaper Web sites.

In addition to politics, the financial meltdown and America’s pastime also helped boost the amount of visitors to newspaper Web sites. All in the top 30 experienced double-digit increases in September monthly uniques with the lone exception of Village Voice Media (down 13% to 1.7 million).

The Wall Street Journal was up 94% to 9 million uniques compared to the same month a year ago. Politico shot up 219% to 4.6 million.

Baseball nuts likely jammed the lines at Boston.com, up 122%; the Boston Herald, up 118%; Philly.com, up 73%, and the Los Angeles Times, up 102%.

Some other standouts: The IHT went out with a bang before parent company New York Times folded it in the flagship Web site in October. Monthly uniques in September rose 121% to 2.9 million compared to the same period a year ago. The Dallas Morning News advanced 115%. Over at the Atlanta Journal-Constitution, monthly uniques were up 118%.

Below is the list of the top 30 newspaper Web sites provided by Nielsen (owned by E&P’s parent company). The percent change compares September 2008 uniques with September 2007 uniques. Also keep in mind there are several reasons why traffic fluctuates, including news events. For a look at traffic for other news sites — including an amazing surge at Huffington Post — go to
The E&P Pub

Add three zeroes to give you totals in millions.

NYTimes.com — 20,068 — 37%
washingtonpost.com — 12,956 — 43%
USATODAY.com — 11,439 — 33%
LA Times — 10,022 — 102%
Wall Street Journal Online — 9,047 — 94%

Boston.com — 8,610 — 122%
SFGate.com/San Francisco Chronicle — 5,129 — 18%
New York Post — 4,815 — 98%
Politico — 4,605 — 219%
Chicago Tribune — 4,558 — 46%

Daily News Online Edition — 4,439 — 56%
DallasNews.com – The Dallas Morning News — 3,777 — 115%
Chicago Sun-Times — 3,676 — 64%
The Houston Chronicle — 3,396 — 51%
Newsday — 3,051 — 13%

International Herald Tribune — 2,940 — 121%
The Washington Times — 2,410 — 78%
Philly.com — 2,332 — 73%
The Seattle Times — 2,256 — 22%
Anchorage Daily News* — 2,190 — 928%

Atlanta Journal-Constitution — 2,180 — 14%
Boston Herald — 2,153 — 118%
Baltimore Sun — 2,136 — 30%
Star Tribune — 2,134 — 50%
NJ.com — 2,086 — 70%

Seattle Post-Intelligencer — 2,070 — 17%
Detroit Free Press — 1,994 — 62%
MercuryNews.com — 1,964 — 64%
MiamiHerald.com — 1,895 — 64%
Village Voice Media — 1,745 — (-13%)

*Estimate percent change calculated on small sample size; subject to increased statistical variability.