Following on that ultra-low key content sharing agreement with bloggingheads.tv, the New York Times has quietly upped their digital quotient even further.
After the jump, the official Times press release on the IDG/paidcontent partnerships and the new Blogrunner expansion:
NEW YORK–(BUSINESS WIRE)–Nov. 1, 2007–NYTimes.com today launched an expanded and enhanced version of its technology section (www.nytimes.com/technology) with a different look, further aggregation of top publications and more tech news updates throughout the day. New content providers to the section, IDG Media Brands and paidContent.org, will contribute their reporting to The Times’s coverage of breaking news. Content feeds are provided by Blogrunner.com, a feed aggregator owned by the Times Company that monitors blog postings and the online conversations they inspire. The enhanced section offers readers a more comprehensive understanding of the technology industry, companies and trends, as well as a breakdown of policy issues affecting the business of technology.
The technology section fully integrates Blogrunner with a module on the section front that features frequently updated links to other sources reporting on technology, both blogs and traditional media publications, chosen by Times editors for their significance. This editing process enables readers to get a thoughtful overview of the day’s top print and online coverage, all on one site.
“This new site further enhances The New York Times’s dominant position among the influential readers who frequent our business and technical sections,” said Vivian Schiller, senior vice president and general manager, NYTimes.com. “With the deployment of Blogrunner to aggregate the most relevant content from around the Web, we will further solidify our position as the online ‘must-read.'”
“This section is essentially all you need to understand everything that is happening, on any given day, in the world of technology,” said Lawrence Ingrassia, business and financial editor, The New York Times. “With our reporters breaking news throughout the day on the BITS blog and the aggregation of the best outside content, Times readers will be able to find, consolidated in one place, the most critical and compelling stories about technology each day.”
The section redesign includes some new article page elements, including the presence of breaking news headlines on the pages that direct readers to other stories of interest as they are unfolding. Additionally, a new module at the bottom of articles will offer links to related stories, both from The Times and other sources around the Web. From the new navigation bar, readers can click through to the personal technology page for David Pogue’s “State of the Art” column and his blog, “Pogue’s Posts” (http://pogue.blogs.nytimes.com/). Other features of the personal technology pages include a question and answer section with tech columnist J.D. Biersdorfer and the latest updates on new gadgets, video gaming and other innovations from Times reporters and from CNET.
NYTimes.com’s blog, “BITS” (http://bits.blogs.nytimes.com/), will continue to provide news and analysis on the technology industry throughout the day, with posts about the people behind the biggest tech stories and up-to-date coverage of everything from start-ups to giant companies, government policies to the role technology plays in other parts of the globe.
NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 14.7 million unique users (September 2007 – Nielsen//NetRatings).
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.