Time Plans Site Revamp, Hires Staff

Time.com is about to get a makeover, and as part of that, the magazine is hiring. Adweek is reporting that Time, led by Edward Felsenthal, Time.com’s managing editor, is hiring 30 staffers. The new additions are expected to focus on the digital side. “We want to play in a bigger space and on a bigger scale,” Felsenthal told Adweek. “We play in the general news space very strongly, and we want to play stronger.”

WWD, on the other hand, says that Time is only hiring “around 15 staffers to fill junior and senior positions.” So which one is correct? Well, who really cares. The important thing is that Time is hiring. No need to nitpick.

Meanwhile, details on the new look Time.com are scarce. Adweek notes that it will be mobile friendly and WWD has sources claiming it’s going to look like The Daily Beast. As long as it’s not covered in GIFs, we’ll be happy with whatever.